Terms & Conditions

Last Updated: 26 February 2026

1. Introduction

These Terms and Conditions (“Terms”) govern the provision of services by Fastlane Firm, a trading name of Kaleto Digital Ltd (“we”, “us”, “our”) to clients (“you”, “your”) for digital marketing, web development, SEO, PPC management, CRM setup, automation, and related services.

By engaging our services, you agree to be bound by these Terms. Please read them carefully before proceeding.

2. Services Provided

2.1 Scope of Services

Fastlane Firm provides the following services to accountants and financial services professionals:

Website design and development
Conversion rate optimisation (CRO) and UX improvements
Search engine optimisation (SEO)
Pay-per-click (PPC) advertising management (Google Ads, LinkedIn Ads)
Content marketing and copywriting
CRM setup and optimisation
Marketing automation and AI integration
Strategy consultation and audits

2.2 Bespoke Proposals

All services are provided based on a bespoke proposal tailored to your specific needs. The scope, deliverables, timelines, and fees will be detailed in a separate Statement of Work or Service Agreement.

2.3 Third-Party Tools

Some services may require the use of third-party platforms (e.g., Google Ads, LinkedIn, CRM software). You are responsible for any fees charged by these third-party providers.

3. Client Responsibilities

3.1 Access and Cooperation

You agree to provide timely access to:

Website hosting and domain credentials
Advertising accounts (Google Ads, LinkedIn, Meta)
Analytics platforms (Google Analytics, Search Console)
CRM and marketing automation tools
Brand assets, content, and any required materials

3.2 Content and Compliance

You are responsible for ensuring that all content, claims, and materials you provide comply with:

UK advertising standards and regulations
Financial services regulations (FCA guidelines where applicable)
Data protection laws (UK GDPR, Data Protection Act 2018)
Professional body standards (ICAEW, ACCA, etc.)

3.3 Approvals

You agree to review and approve deliverables (e.g., website designs, ad copy, content) in a timely manner. Delays in approval may affect project timelines.

4. Payment Terms

4.1 Fees

All fees are as stated in your Service Agreement or proposal. Fees are exclusive of VAT unless otherwise stated.

4.2 Payment Schedule

Setup/Project Fees: Payable 50% upfront, 50% upon completion (unless otherwise agreed)
Monthly Retainers: Payable in advance on the 1st of each month
Ad Spend: Managed separately; billed directly by advertising platforms or invoiced with a management fee as agreed

4.3 Late Payment

Invoices are due within 14 days of issue unless otherwise stated. Late payments may incur a charge of 4% above the Bank of England base rate per annum.

4.4 Non-Payment

We reserve the right to suspend services if payment is not received within 30 days of the due date.

5. Contract Duration and Termination

5.1 Minimum Term

Unless otherwise stated, monthly retainer agreements have a minimum term of 3 months.

5.2 Termination by Client

You may terminate services by providing 30 days’ written notice. All outstanding fees up to the termination date remain payable.

5.3 Termination by Fastlane Firm

We may terminate services immediately if:

Payment is overdue by more than 30 days
You breach these Terms or any Service Agreement
You engage in conduct that damages our reputation

5.4 Post-Termination

Upon termination:

You retain ownership of any content or materials created specifically for you (subject to full payment)
We retain the right to display work as part of our portfolio unless otherwise agreed
Access to third-party tools and platforms managed by us will be transferred or terminated as appropriate

6. Intellectual Property

6.1 Client-Owned Materials

You retain ownership of all materials, content, and intellectual property you provide to us.

6.2 Deliverables

Upon full payment, you own the final deliverables created specifically for you (e.g., website designs, custom content). We retain the right to use them in our portfolio.

6.3 Pre-Existing Materials

We retain ownership of any pre-existing templates, code libraries, frameworks, or methodologies used in delivering services.

6.4 Third-Party Licenses

Some assets (e.g., stock images, fonts, plugins) may be subject to third-party licenses. You are responsible for any ongoing license fees.

7. Confidentiality

7.1 Mutual Confidentiality

Both parties agree to keep confidential any proprietary or sensitive information disclosed during the course of the engagement.

7.2 Exceptions

Confidentiality obligations do not apply to information that:

Is publicly available
Was already known to the receiving party
Is required to be disclosed by law or regulation

8. Warranties and Disclaimers

8.1 Service Warranty

We will perform services with reasonable care and skill in accordance with industry standards.

8.2 No Guarantee of Results

Digital marketing outcomes (e.g., rankings, traffic, leads, conversions) depend on numerous factors outside our control. We do not guarantee specific results.

8.3 Third-Party Platforms

We are not responsible for changes, outages, or policy updates made by third-party platforms (e.g., Google, LinkedIn, hosting providers).

8.4 Compliance

While we strive to ensure compliance with applicable regulations, you remain ultimately responsible for ensuring all marketing materials comply with FCA rules and professional standards.

9. Limitation of Liability

9.1 Liability Cap

Our total liability for any claim arising from services provided shall not exceed the total fees paid by you in the 12 months preceding the claim.

9.2 Excluded Losses

We are not liable for:

Loss of profits, revenue, or business opportunities
Loss of data (except where caused by our negligence)
Indirect or consequential losses
Third-party platform failures or policy changes

9.3 Exceptions

Nothing in these Terms excludes or limits liability for:

Death or personal injury caused by negligence
Fraud or fraudulent misrepresentation
Any other liability that cannot be excluded by law

10. Data Protection

We process personal data in accordance with UK GDPR and the Data Protection Act 2018. See our Privacy Policy for details.

10.2 Data Processing Agreement

Where we process personal data on your behalf (e.g., managing CRM systems, email campaigns), a separate Data Processing Agreement (DPA) may be required.

10.3 Client Data Security

You remain the data controller for any personal data you collect via websites, forms, or campaigns we manage. You are responsible for ensuring lawful processing and obtaining necessary consents.

11. Indemnity

You agree to indemnify and hold us harmless from any claims, losses, or damages arising from:

Your breach of these Terms
Content or materials you provide that infringe third-party rights
Your failure to comply with applicable laws or regulations

12. Force Majeure

We are not liable for delays or failure to perform services due to circumstances beyond our reasonable control, including but not limited to:

Natural disasters
Pandemics or public health emergencies
Strikes or labour disputes
Government restrictions
Internet or hosting provider outages

13. Amendments

We reserve the right to update these Terms from time to time. Changes will be posted on our website with an updated “Last Updated” date. Continued use of our services constitutes acceptance of revised Terms.

14. Dispute Resolution

14.1 Informal Resolution

In the event of a dispute, both parties agree to first attempt resolution through good-faith negotiation.

14.2 Mediation

If negotiation fails, both parties agree to attempt mediation before pursuing litigation.

14.3 Governing Law

These Terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

15. General Provisions

15.1 Entire Agreement

These Terms, together with any Service Agreement or proposal, constitute the entire agreement between the parties.

15.2 Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions remain in full effect.

15.3 No Waiver

Failure to enforce any provision does not constitute a waiver of that provision.

15.4 Assignment

You may not assign or transfer your rights under these Terms without our prior written consent.

16. Contact Information

For questions about these Terms, please contact:

Fastlane Firm
A trading name of Kaleto Digital
Email: [email protected]
Website: https://fastlanefirm.com/

Registered in England and Wales – company #16409610

Level One, Basecamp Liverpool,
49 Jamaica Street,
Liverpool L1 0AH

By engaging our services, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions.